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Monday, January 31, 2011
New Honda App Allows iPhone Users to Catch Characters from TV Spot as they Appear on the Commercial
0 comments Posted by alice at 12:09 PM
In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.
The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.
The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.
The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.
The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.
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New Honda App Allows iPhone Users to Catch Characters from TV Spot as they Appear on the Commercial
0 comments Posted by alice at 12:09 PM
In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.
The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.
The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.
The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.
The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.
_______________________________GALLERY_______________________________
Back in 2009, Nissan GT-R owners had to face an odd dilemma: even though the car came with a launch control system, using it meant voiding the warranty. In the ensuing controversy, the Japanese maker simply dropped it for the 2010 model year, stating that it doesn’t want to deal with the “warranty nightmare” anymore.
By Csaba Daradics
Source: Automobile via Youtube & Jalopnik
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Back in 2009, Nissan GT-R owners had to face an odd dilemma: even though the car came with a launch control system, using it meant voiding the warranty. In the ensuing controversy, the Japanese maker simply dropped it for the 2010 model year, stating that it doesn’t want to deal with the “warranty nightmare” anymore.
By Csaba Daradics
Source: Automobile via Youtube & Jalopnik
_______________________________VIDEOS_______________________________
Like many other automakers, Audi is constantly expanding its production network to include new countries. This time, the German premium carmaker has launched a new assembly plant in Indonesia in cooperation with INDOMOBIL /Garuda Mataram Motor, to produce the Audi A4 1.8 TFSI and A6 2.0 TFSI cars in the capital city Jakarta.
The first A4 and A6 models were delivered to Indonesian customers earlier this month, with the German company planning to assemble around 2,700 cars per year by 2015, including 2,000 A4 models, exclusively for the Indonesian market.
Audi said the Indonesian car market is forecast to grow by 15 percent this year, with sales in the premium segment expected to double over the next five years.
“After having done so in key markets like China and India, we’ve now found an outstanding partner for local assembly of our Audi models in Indonesia: INDOMOBIL/Garuda Mataram Motor,” said Frank Dreves, Member of the Board of Management for Production at AUDI AG.
"As one of the most important countries in the Association of Southeast Asian Nations (ASEAN), Indonesia is one of Asia’s most dynamic growth regions. We’d like to contribute to this growth, since growth is an important component of Audi’s brand strategy,” Dreves said.
Like many other automakers, Audi is constantly expanding its production network to include new countries. This time, the German premium carmaker has launched a new assembly plant in Indonesia in cooperation with INDOMOBIL /Garuda Mataram Motor, to produce the Audi A4 1.8 TFSI and A6 2.0 TFSI cars in the capital city Jakarta.
The first A4 and A6 models were delivered to Indonesian customers earlier this month, with the German company planning to assemble around 2,700 cars per year by 2015, including 2,000 A4 models, exclusively for the Indonesian market.
Audi said the Indonesian car market is forecast to grow by 15 percent this year, with sales in the premium segment expected to double over the next five years.
“After having done so in key markets like China and India, we’ve now found an outstanding partner for local assembly of our Audi models in Indonesia: INDOMOBIL/Garuda Mataram Motor,” said Frank Dreves, Member of the Board of Management for Production at AUDI AG.
"As one of the most important countries in the Association of Southeast Asian Nations (ASEAN), Indonesia is one of Asia’s most dynamic growth regions. We’d like to contribute to this growth, since growth is an important component of Audi’s brand strategy,” Dreves said.
