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Saturday, January 29, 2011
It seems like Heidi Klum can do it all! She just inked a deal with Coty to produce a scent called “Shine” which will probably debut sometime in September.This is one of many collaborations Klum has going on right now, from maternity lines with A Pea in the Pod to active wear collections with New Balance. "Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “She is not just a supermodel or a celebrity — she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets.” Also, Klum is involved in reshaping the Coty-owned Astor Cosmetics brand which she’ll be both serving as an artistic director and adviser; and we cannot help but admire her! -Vanessa Lambert.
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