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Tuesday, March 1, 2011

The Nissan Ellure Concept exterior expresses the warmth of a sculpture, but is defined by the solid movement of the shapes – and the control of light and dark in a way
that is sophisticated yet rebellious. Its designers sought to shift the balance between rational values and emotional ones, expressing both intelligent, sustainable design qualities and a sense of passion and fun. The proportions of the new Ellure respect the basic layout and dimensions of a traditional mid-size sedan, while taking advantage of a next-generation compact hybrid powertrain. This allows the wheels to be pushed out to the corners, creating a stable stance and ample interior room, as well as a highly functional trunk – despite the smooth aerodynamic form.The exterior projects a sense of strong mass, with a refined contrast between broad planes and strong shoulders. Rather than trying to hide its front-wheel drive dynamics, the body forms drape over the front wheels and radiate outward toward the sides and rear.

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